Affiliate Terms and Conditions

AFFILIATE AGREEMENT FOR DoggieLawn

The term of this agreement will begin upon our acceptance of your affiliate application and/or any modifications of this agreement and will end when terminated by either party. Either you or we may terminate this agreement at any time, with or without cause. As an affiliate, you have already accepted binding terms with the ShareASale network. The following agreement is specific to your engagement with DoggieLawn and our affiliate management team.

Breach of these terms could lead to immediate termination from our program, negative feedback on your network profile and voids in transactions.

COMMISSIONS

Advanced commission rules (conversion lines) are in place. Last-click attribution is no longer the sole method of deciding which affiliate earns the commission. Affiliate models such as traditional coupon-focused, loyalty/cashback and shopping cart abandonment are subject to commission splitting or commission elimination when closing on influencer (content-focused) transactions. These end-of-funnel models receive less than default commission. If you have questions about your commission, ask the affiliate management team.

ADVERTISING

You do NOT have permission to spend money on ads specifically promoting DoggieLawn or its products, especially in search engines and social media. However, if you want to explore paid ads with our company, we are open to collaborating. Please reach out to our affiliate management team. These restrictions include but are not limited to: pay per click, pay per view, pay per impression, media buys, social media marketplaces (Facebook, Instagram), offline print publications, eBay, Craigslist, billboards, radio, tv/cable, YouTube, traffic exchanges and others. No direct linking, no trademark keyword bidding, no trademark plus coupon keyword bidding, no non-trademark keyword bidding. We monitor this account daily for violations.

TRADEMARK

Trademark names include DoggieLawn and/or any misspellings or similar alterations of these keywords.

Affiliate agrees not to register or use any URLs, domains or social profiles (pages, groups, forums) which are considered by DoggieLawn to be infringing on the DoggieLawn name or trademark, including but not limited to any registered trademark and all pending trademarks. Affiliate agrees not to use, purchase or otherwise contract with a third party to exploit any of the DoggieLawn marks or registered domain names, or any marks or domain names which may, in DoggieLawn reasonable discretion, be confused with DoggieLawn marks or registered domain names, including but not limited to misspellings of DoggieLawn marks or registered domain names, whether in metatags or otherwise.

DEALS AND PROMOTIONS

YES, you can purchase through your own affiliate links. We encourage you to purchase our products so that you may be able to share and speak to the entire customer experience from a place of genuine authenticity.

When promoting DoggieLawn, find all coupon codes through the ShareASale Deals and Coupons Database under the Links Tab. Read our newsletters for tips, ideas and best practices. Talk to the management team. Affiliates are not permitted to use misleading text, images or links that imply any deal that is not expressly authorized through the affiliate channel. The use of exclusive coupon codes by unauthorized affiliates will result in voided transactions. User-submitted coupon codes from other marketing channels such as email are prohibited from use by affiliates. We have the right to void those sales. Expired coupons and deals must be removed or clearly marked as expired immediately.

Only use logos, banners and images provided through the ShareASale interface. Contact the affiliate management team before using any images from the merchant website or social media.

Sub-affiliate transactions without referring URLs are subject to voids. We must know who is promoting our products and where the traffic is coming from. Coupon, loyalty and paid search affiliates are prohibited from using sub-affiliate networks to promote DoggieLawn.

We reserve the right to reverse transactions due to order cancellations, duplicate tracking, returns, credit card fraud, disputed charges or violations of this agreement.

FTC COMPLIANCE

You are required by DoggieLawn to disclose your affiliate relationship on any promotion for this merchant. This includes but is not limited to blog posts, videos, emails, social media and website pages. Your audience must understand you could earn commissions if they click your links.

This disclosure statement should be clear and concise, stating that DoggieLawn is compensating you for your review or endorsement. If you received the product for free from DoggieLawn for review, this also must be clearly stated in your disclosure.

Proper FTC disclosure is required to remain in the DoggieLawn affiliate program. Some specific examples that our affiliate management team will seek out when providing audits of your disclosures include but are not limited to:

  • Disclosures must be made as close as possible to the claims.
  • Disclosures should be placed above the fold; scrolling should not be necessary to find the disclosure. (I.e., the disclosure should be visible before the jump).
  • For image-heavy platforms, such as Pinterest, Instagram Stories, Snapchat, etc., #ad should be on the image or the first image in a series. On video platforms, such as YouTube, verbal disclosure within the video as well as text disclosure in the description are sufficient.
  • Pop-up disclosures are prohibited. Disclosure statements in the sidebar or in the footer are not sufficient.
  • Social media posts must include proper disclosure which may include hashtags such as #ad, #advertisement and #sponsored. Hashtags such as #sp, #spon, #affiliate or #aff are NOT acceptable. Forms such as Ad, (Ad), //Ad// are acceptable on Facebook, as is natural language disclosure, if it's clear and concise. E.g.: This post contains an affiliate link, which means if you purchase after clicking the link I may receive compensation.

     

Using this natural language disclosure avoids triggering the Handshake Tool on Facebook or the Branded Content Tool on Instagram. Do not use either of these tools to connect with DoggieLawn or the Apogee Agency.

For more information and suggestions about how to comply with the FTC’s Endorsement Guidelines, please review the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising, the FTC Endorsements website resource and the FTC Dot Com Disclosures.

Please note that the FTC guides and resources are only intended to provide guidance. They do not purport to provide legal advice and they do not guarantee that you will be in compliance with FTC regulations if you follow the suggestions presented. You are advised to seek and obtain your own legal advice on how these rules apply to your website or other promotional activities for which you receive compensation.

If you have questions, ask the affiliate management team, Apogee. Hit reply to any newsletter or contact apg@apogeeagency.com.

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